The shocking moment a tourist was gored by an enraged bull at a Spanish festival was caught on camera.
The video shows a bull, with flaming wooden balls attached to its horns, as it started trampling on the man.
The harrowing incident took place at 'Bous al Carrer' (Bulls on the Street) festival, based in the village of Ademuz near Valenica in eastern Spain.
Understandably angry, the bull kept stamping on the man while onlookers tried to distract it - though, I think anyone would be a bit unhappy with flaming balls attached to their head.
The unfortunate victim, a 45-year-old man whose name has not been released, is being treated in a hospital in the nearby city of Zaragoza, in the intensive care unit.
He will survive the incident and is responding well to treatment, doctors have said, but did sustain multiple injuries, including a brain clot.
The tourist was staying in a village, nearby, called Campillos de la Sierra and had come to Ademuz for the party that marks the last day of the festival - which has not been suspended despite the incident.
Officals have said all the correct security and safety precautions had been taken and the man had been cared for when he was rushed to a hospital in the city of Teruel before he was transferred to Zaragoza.
However this wasn't the first time the tourist had literally taken the bull by the horns - he'd participated in the festival before.
A spokesperson for the Ademuz Town Hall said: "He was not a rookie, he had participated at other times, he is an amateur who usually comes at this time."
The festival - which takes place every August in the town - is a popular bull fighting event where is it common for the bulls to have flammable balls attached to their horns so they are on fire as they run through the town - all adding to the spectacle.
The bull attack happened just days after a similar incident at another bull-running festival in the village of Chiva, also in Valencia.
In Chiva a bull charged spectators in a narrow street - this happened after it had escaped when one of them slapped it on the body.
Two people had to be taken by ambulance to hospital but neither of them suffered serious injuries.
It seems as though even if the festivals are popular among some tourists, the bulls don't enjoy the spectacle all that much.
Some people have offered strong reactions over the incident, including comedian Ricky Gervais. A frequent commenter on animal cruelty issues, the Office and Extras star took to Twitter to voice his opinion, calling the man a 'silly c***'.
Featured Image Credit: CEN