Limited edition Celebrations tub has launched and there's only one flavour

With Christmas fast approaching it's time to start thinking about which chocolate tubs you'll be stocking up on, especially this year since there's a new addition to the market.

Are you a Quality Street, Celebrations or Heroes person? There are a few good options for Christmas chocolate tubs out there, and everyone has their favourite sweet from each one.

On the flip side, everyone also has their least favourite; the ones that are often left sitting in the box long after the Christmas lights come down and the snow begins to melt.

Having a variety of chocolates to choose from is usually the best way to make sure everyone's happy, but Mars has now made the controversial move of releasing a Celebrations box with only one flavour.

I know what you're thinking: 'please let it be the Galaxy truffle!'

I won't get your hopes up - it's not.

Instead, the company has gone for a much more controversial choice for the solo box; one that has previously appeared to be so unpopular that it was removed altogether.

That's right, it's a Bounty box.

Richard Baker / Getty Images

Bountys were removed from Celebrations tubs in a trial on the run up to Christmas last year after it was revealed that 39 percent of Brits wanted them gone, but it wasn't long before fans of the chocolate hit back at the decision.

In a bid to make up for the brief removal, Mars has launched the Bounty Centrepiece; a blue and white box stuffed to the brim with coconut-filled chocolate treats.

It's every Bounty fan's dream.

Discussing the launch, Kerry Cavanaugh, business unit director at Mars Wrigley UK, said: "Last year, Bounty lovers made their voices heard and it's time we gave something back.

"We hope the Bounty Centrepiece will help ease the pain we caused when we removed Bounty last year. We're excited to see how these tubs are received…are you a Bounty lover, or a hater?!"

Mars

Hopefully the release of the box will ensure anyone who missed the Bounty last year will be able to get their fill this Christmas, with last year's research finding that 18 percent of those surveyed named the coconut treat as the best chocolate in the box.

There might be a few people trying to add the boxes to their trolleys in secret, though, as 20 percent of Brits admitted they kept their love of Bounty chocolates to themselves.

Don't be ashamed - the Bounty tub is here, and you deserve to enjoy it.

Topics: Food And Drink, UK News, Viral

Emily Brown

Emily Brown is the Community Desk Lead at LADbible Group. Emily first began delivering news when she was just 11 years old - with a paper route. She went on to graduate with a BA Hons in English Language in the Media from Lancaster University before contributing to The Sunday Times Travel Magazine and Student Problems. She joined UNILAD in 2018 to cover breaking news, trending stories and longer form features, and now works as Community Desk Lead to commission and write human interest stories from across the globe.