Holly Willoughby is probably best known for sharing a couch with Phillip Schofield on This Morning or having the piss taken out of her by Keith Lemon on Celebrity Juice. It's the sort of thing you can see below.
However, she recently joined forces with BGC Charity Day to have a quick career change, while raising cash for a number of UK charities.
Holly's impressive CV, which already includes actor, model, author and TV presenter, can now also state: trader.
So, did Holly take to trading like a duck to water?
No, no she did not.
Posting on Instagram, she said: "Proud to be doing my bit for #togetherforshortlives. As for trading, didn't have a clue what I was saying or doing but had a ball doing it." Well, that's the main thing, surely...?
Holly was joined by a host of other celebrities, including her best pal, Fearne Cotton, Cheryl, Keira Knightley and Liz Hurley. As well as the living legend Danny Devito.
In America, Pamela Anderson and former president Bill Clinton also took to the phones to help raise funds for hurricane relief following the devastation caused by Hurricane Irma.
The BGC Charity Day gathers every year on the anniversary of the September 11 attacks on the World Trade Centre to raise funds for a number of charities across the world.
Featured Image Credit: PA