Who here's suffered from migraines in the past? Blink once for yes. Blinking's painful enough.
The debilitating condition affects millions worldwide. Migraines manifest themselves as massive headaches, along with nausea, vomiting, shaking, and extreme sensitivity to light and sound.
Basically, when you've got a migraine, all you can do is lie in a dark, silent room and pray for it to end.
Credit: Instagram / Kendall Jenner
But one make-up artist has come under fire for telling people to adopt the 'migraine pose' in their photos.
The pose basically involves holding one or both hands to your temple, like you're trying to rub away a big headache.
Nam Vo, the woman behind the trend, told Elle.com "I love it because the beauty of your hands frame the face and give it more structure.
Credit: Instagram / Bella Hadid
"It's also a great time to show off your manicure."
All your usual Instagram stars - Kendall, Kylie, Bella, Gigi, Hailey, Emily - have been seen adopting the pose, pulling their eyebrows up into arches and staring moodily in the distance.
Who can be arsed to put this much effort into a photo, seriously?
Credit: Instagram / Emily Ratajkowski
It's not the pose that people have a problem with, which is fairly generic for fans of a selfie.
It's the fact that Nam Vo is trying to pass off migraines as fashionable. It's particularly annoyed people because migraines are often not taken seriously unless you're unlucky enough to suffer with them, and she's not exactly helping matters.
Credit: Instagram / Kylie Jenner
She's been accused of having a 'lack of empathy' and being 'insensitive'. One person commented on her Instagram post to say: "Our disease isn't for your beauty trends," while another said: "Migraine is not cute. It's serious and it ruins lives."
Someone else asked: "What other disability poses are in your pipeline? Maybe you and your models should do a whole disability line.
"I can't believe you would think it was okay to use a horribly painful condition and market it as a beautiful modeling trend. It diminishes the amount of work millions of people have done to reduce the stigma around a severely debilitating neurological disorder."
Credit: Instagram / Hailey Baldwin
The #migrainepose hashtag has now been overrun with people sharing the reality of the disease, whether it's posing with mountains of medication, in floods of tears, or even in a hospital bed.
Nam Vo has now apologised, saying: "My apologies. This wasn't meant to be offensive or hurt anyone's feelings."
Featured Image Credit: Instagram