Here you have it, your make-yourself-Instagram-famous toolkit.
Step one - edit your photos, but not too much. Definitely don't use Instagram's pre-set filters.
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Step two - live in an unachievably scenic location to take all your photos in. The beach, a jungle, mountains. Your dingy apartment above a chicken shop will not do.
Step three - point out your own flaws, in the hopes that it will make you more relatable and down-to-earth.
Some Instagrammers do this really well. Chessie King is a fitness blogger who is always posting unedited, body-positive photos and videos of herself.
Plus-size model Ashley Graham also posts photos where she has visible cellulite - you know, completely normal things like that.
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Tell you who's not done such a good job though, and is feeling a lot of hate from her online community. It's Gabrielle Epstein, an Instagram model with 1.7 million followers.
The Australian blonde is a stunner, forever posting photos of herself in bikinis (see, told you you needed to live near a beach to make it on Instagram).
In a recent post, she shared another bikini photo with the caption: "If you look closely you can see my scar on the top of my left leg."
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And if you look really, really closely, you can indeed see a very tiny scar at the top of her leg.
Many of her followers called her out for being ridiculous, given how small the scar is.
She's deleted a lot of the comments now - some of which were getting fairly abusive - and changed the caption to simply read 'Morning'.
Although we can see what she was trying to get at here, proving a point that no one is perfect, it's gone down like a ton of bricks on social media.
The 'imperfection' is pretty miniscule compared to a lot of the stories that were then shared in the comments - stories of surgeries and scars from accidents.
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The 24-year-old model, who also has a biomedical science degree, became a full-time Instagram influencer a couple of years ago and now earns more in one post than she did when she worked as a model.
She lives on the Gold Coast in Queensland, Australia, but travels the world working with different hotels and brands, receiving money and freebies in exchange for social media posts.
Hard life, eh?
Featured Image Credit: Instagram