Domino's Are Now Fixing Potholes To Keep Pizzas Safe On The Roads

Ah, Domino's - is there anything that it can't do?

On top of delivering 12 inches of pure hangover cure to your house on a Sunday evening, the pizza giant has taken a very unusual route - quite literally - to getting its name in the news.

Domino's has taken up road maintenance.

No, really. Domino's have begun filling in potholes on the roads in four cities in the United States in what they describe as an attempt to get their pizzas to their customers in better nick.

"Potholes, cracks and bumps in the road can cause irreversible damage to your pizza during the drive home from Domino's," they write on the website PavingForPizza.com, which encourages cities to bid to have their road surfaces cleaned up by the pizza delivery chain.

"We can't stand by and let your cheese slide to one side, your toppings get untopped or your boxes get flipped. So we're helping to pave in towns across the country to save your pizza from these bad roads."

The top brass got in on the act as well.

Credit: PavingForPizza.com
Credit: PavingForPizza.com

"Have you ever hit a pothole and instantly cringed?" wrote President of Domino's USA Russell Weiner in a statement. "We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store."

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal. Domino's cares too much about its customers and pizza to let that happen."

A few cities have already taken them up on the offer. Burbank, California, Milford, Delaware; Bartonville, Texas and Athens, Georgia are all in on the act, allowing Domino's to take over what really should be a basic government service and run it for their own benefit. They're even branding the tarmac that they have fixed with advertisements for Domino's.

This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs," said Bill Scherer, Mayor of the town of Bartonville, Texas. It probably helped the residents of Bartonville to buy more Domino's too, so it sounds like a win-win.

Credit: Domino's
Credit: Domino's

Of course, PavingForPizza.com is on hand to point out that, if all of this was making you hungry, you can also get a 3 topping Domino's for $7.99.

I hate them for the totally see-through marketing ploy, but...I also really want a Domino's now.

Featured Image Credit: PA

Mike Wood

Mike Meehall Wood is a freelance journalist and translator. He writes for LADbible, VICE and countless sports publications, focusing on rugby league, football and boxing. He is a graduate of Leeds University and maintains a fizzy pop obsession. Contact Mike at [email protected]

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