Vegemite is as Australian as kangaroos, Bondi Beach and Jimmy Barnes' 'Working Class Man'.
But it's a spread that really divides people down the middle; you either lather it on your toast or you gag when it gets close to your nose. There's no in between sadly.
So for those people who enjoy the black stuff, you'll be pleased to know there's another way to soak it up.
Credit: Archie Rose
Sydney-based gin distiller, Archie Rose, has released a spirit that is supposed to taste the same as Vegemite on toast. Um, hello, how could this be anything but amazing?
On their website, the company said: "Meet our latest joyful and experimental limited release, ArchieMite Buttered Toast Spirit. Inspired by Australia's love for umami-rich breakfast spreads we've created an unaged spirit like no other featuring freshly churned, uncultured Pepe Saya butter and Sonoma sourdough toast.
"This unaged spirit has a big, mitey character at the front followed by biscuity, bready notes. On the palate you're given a combination of all three elements coming together - buttery, almost warm, crisp-edged toast with that umami-rich, savoury mite flavour."
They've already come up with a few cocktails that you can use this slice of heaven with. Either chuck a few shots into a Bloody Mary to make it pop or even turn it into an Espresso Martini.
The reaction on social media has been mixed but it seems like many people are pretty keen to try it. One person said: "The only way you will get me to eat anything resembling Vegemite is pouring gin over it. So this could be an option."
Another added: "Not sure about this but think it would be remiss of us not to at least give it a try."
A bottle of the spirit will set you back $79 which sounds pretty steep - but picture it more like a collector's piece to add to your collection rather than something you'd knock back every night.
We mean, you totally could have this every day but we can imagine the flavour would be pretty intense.
If you don't want to shell out the big bucks for the bottle, you're able to have a cheeky taste test at the distillery in Sydney between May 11 and June 3 on Saturdays and Sundays.
You can even get it whipped up into one of those cool cocktails if you can't stomach it straight up.
Featured Image Credit: Archie Rose