Yes, whisky now comes in pouches.
Certainly a bit classier than drinking a bottle of buckie, but not quite the same as drinking it out of a hip flask around town, either.
So if you're a whisky fan - or you fancy becoming one, this might be an easy and cheap way of getting into it.
Or at the very least, a cool way to try out as many whiskys as possible. The pouches get delivered right to your door.
After all, if you're trying to develop a taste for the water of life, then you have to splash out for an expensive bottle, or ask the bar man a gazillion and one questions, pick out a whisky you like the look of and then spend the next hour hate-sipping something orange that smells of the mountains.
I mean, who knows the difference between Jura and Lagavulin? And what's up with single malt versus blended? This fermented grain mash is way complicated.
So much easier to get a wee pouch full of the good stuff sent to you every month, with all the added benefits (one of the things they send you is drone footage. What's the drone footage of? Whisky slowly ageing?). And did we mention it's only seven quid? £7 for the finest whisky posted through your letterbox every month.
Whisky Me are keen for people to think of the pouch of whisky as a modern, 21st century sporran.
To be honest, it's more likely we're going to think of it as an adult juice box. Way more fun.
Plus, a sporran (it means wallet in Gaelic), is a fluffly bag worn round the kilt where you keep your keys and money (maybe even a dram) and it's main function is to keep your kilt from flying up and exposing all your unmentionables.
I would highly recommend not attaching a string around the pouch of whisky and wearing it round your waist.
Credit: Whisky Me
Just savour the taste from the luxury of your own home and see if you like that particular tipple.
The big question here is do you pour the whisky into a glass, add some ice and a finger of water - or do you sip it from the pouch?
Either/or, I guess! Whisky Me also give you an idiot-proof guide to what this month's whisky is all about and how to talk about it like you know what you're on about.
This month's whisky is Fine Oak MacCallan '12, so get your skates on and sign up.
Featured Image Credit: Whisky Me