Asos Reveals What Happens To The Clothes You Return

Asos has revealed what happens to unwanted clothes when you return them. Watch here:

After being inundated with questions about the process, the fashion giants decided to reveal all.

In a video posted on Instagram, senior creative Jess Cheng explained: "Where do our returns go? Let's go on a little journey, starting at the Post Office.

"First we unpack and inspect your return. Anything that needs repairing goes to one of our onsite tailors.

"Our garment press and steamer take out any creases.

"The garment is hung in the drying cabinet."

As for what happens next, once the clothes are all dry and creaseless, Jess was pleased to reveal that none of them end up going to waste.

She said: "We have a zero landfill policy, and 97 percent of our returns go on to be resold.

"And the remaining three percent? Well, it gets sent to some of our partners so it can be recycled or reused.

"So it can go on living a happy second life."

Good to know.

The online retailer recently took over fashion brands Topshop, Topman, Miss Selfridge and HIIT in a massive £265 million deal.

Asos acquired the stock through a £30 million deal and the popular high street brands with a further £265m, though it is not taking on the physical stores.

Asos Chief Executive Nick Beighton said acquiring the brands would accelerate Asos' mission to become 'the number one destination for fashion-loving 20-somethings throughout the world'.

According to the BBC, he added: "The acquisition of these iconic British brands is a hugely exciting moment for Asos and our customers and will help accelerate our multi-brand platform strategy.

"We have been central to driving their recent growth online and, under our ownership, we will develop them further, using our design, marketing, technology and logistics expertise, and working closely with key strategic retail partners in the UK and around the world."

Topics: Clothes, Interesting, Fashion, ASOS

Jake Massey

Jake Massey is a journalist at LADbible. He graduated from Newcastle University, where he learnt a bit about media and a lot about living without heating. After spending a few years in Australia and New Zealand, Jake secured a role at an obscure radio station in Norwich, inadvertently becoming a real-life Alan Partridge in the process. From there, Jake became a reporter at the Eastern Daily Press. Jake enjoys playing football, listening to music and writing about himself in the third person.

@jakesmassey