Cigarette packets in the UK have had gross imagery plastered across them in a bid to make users either cut down or quit altogether. It's a decent attempt to make smokers realise what they're putting their bodies through every time they suck down on a cig.
But if you need another reminder of the damage you're doing then let Amanda Eller show you.
The nurse from Western Carolina University has posted a comparison shot of what a healthy set of lungs look like versus ones that have been battered by a pack of cigarettes a day for 20 years.
The stills from the video should be enough to put anyone off as the sheer colour difference is pretty unsettling.
It seriously looks like the difference between Spider-Man and Venom.
Not only do we get a look at how much the lungs differ visually, but we also get told how the smoker's organ has changed over two decades of abuse. A voice on the video explains that the lung has cancer and Chronic Obstructive Pulmonary Disease (COPD) as well as very little retentiveness to oxygen.
They use an instrument to blow up the lungs to illustrate their effectiveness and the voice on the camera says that as a result of the cigarettes, when the air leaves the lungs, it does so rapidly because the organ can't hold onto it.
The price of cigarettes should rise again to make them nearly £20 per pack, according to new research. Apparently doubling the price of fags could lead to 'unprecedented health gains and poverty reduction', experts say.
Researchers from the University of Toronto and St Michael's Hospital used a computer model based on 13 countries and up to 500 million male smokers. The model sought to measure the impact of the price hike on age and income group.
They found that nearly 450 million years of life could be gained across the countries studied.
The poorest income group also stood to gain the most in terms of life increase, gaining around seven years.
Cigarettes are already heavily taxed in a lot of countries including the UK, but the new study - published in the medical journal BMJ - found that increasing the prices even more could have yet greater effects.
The logic is that an increase in the amount of tax on cigarettes is the best way to 'help' people to quit smoking. If they can't afford to smoke then they won't, it argues.
Featured Image Credit: Amanda Eller/Facebook