Descending into the depths of the ocean in a submersible is a pretty cool way to see what's lurking underneath the surface, but they're usually confined to deep dives or rich people who can afford them.
Well, what if we told you, you'd be able to take an Uber to have a look at the Great Barrier Reef.
No, we're not suggesting a car drive at break neck speed off a platoon and plunge into the sea where it sinks to your watery grave. That wouldn't be fun in any way, shape or form.
Uber is launching a new service, aptly called ScUber, where users will be able to jump into a submersible to check out one of the world's best natural beauties.
Susan Anderson, Regional General Manager of Uber, Australia and New Zealand said: "Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.
"At Uber, we believe good things happen when people move - whether that's by getting people from A to B in their city, or by making dreams come true experiencing the world's greatest natural wonder, the Great Barrier Reef.
"We're looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the Reef for years to come."
Tourism and Events Queensland's Chief Executive Officer, Leanne Coddington added: "We're thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience.
"In addition, we're giving several adventure seeking travellers from around the globe, the chance to win a scUber experience for two as part of a global travel competition launched today."
The offer kicks off from May 27 and will be available off Heron Island near Gladstone.
Once they see the appetite from people, the company is planning on launching another service off the coast of Port Douglas in Cairns & the Great Barrier Reef region from June 9.
But this type of thing isn't going to cost you the same price as an Uber from your place to the city. It'll set you back a cool $3,000, which seems steep but that encompasses a few things.
An Uber will pick you up, take you to a helipad where you'll take a helicopter ride to Heron Island, an hour ScUber ride itself and then a return trip. To be fair, that's pretty decent value.
Featured Image Credit: Uber