Older generations continually lambast millennials for being on their phones all the time - although members of Generation Y might reasonably reply that while they may well enjoy the odd flick through Instagram, Facebook or Twitter, they're not always looking at their devices.
But one dad came up with the perfect solution after getting fed up with his kids watching YouTube videos all the time: he created his own channel so he could communicate with them.
Justin 'Joe' Smith, from Hull, has five kids aged between 10 and 22 and his attitude towards trying to fight for their attention is: "If you can't beat them, join them."
In his first video he says: "The reason I have set this up is because I am absolutely sick to death of seeing my kids constantly with their heads down on their phones. So if this is the only way I'm going to be able to communicate with them, that's the way it's going to be.
"I was just a bit upset this morning. I got up, I came down and I want to talk to my two beautiful daughters and their heads are on the phone, with it down like that, with their headphones on watching YouTube."
Admittedly he says it was the school holidays and the kids were probably just trying to zone out for a bit. He was going to start by sending a WhatsApp video to them but realised kicking off his own YouTube channel would be far better banter - and maybe something his kids can look back on in a couple of years for a laugh.
"I just thought to myself, 'well, if you can't beat them, join them', so I had a really good suggestion from an old school friend of mine and she just said: 'Why don't you just start a YouTube channel?' So I am."
He added: "This goes out to all the parents out there who are absolutely sick to death of seeing your kids with their head buried in their phone watching YouTube. So, let this be the start of it."
Joe's uploaded three videos to his Joe Daddyutube channel so far and is planning on making more as the days and weeks progress.
I guarantee my parents wouldn't know the first thing about starting a channel or making a video so I think I'll be safe for now. But who knows, this could be the future for parent-children relations - hell, parents could soon be the new YouTube stars. Think your own folks could end up raking in the views and comments?
Featured Image Credit: Hull Daily Mail / Joe DaddyutubeTopics: Awesome, Kids, Daily Ladness, Funny, Interesting, Technology, Smartphone, YouTube