You've all heard of courgetti, which involves 'spiralising' a courgette and kidding yourself that it in some way resembles a plateful of pasta or noodles, knowing that you'll be absolutely starving about 10 minutes after chowing down.
Yep, it's pretty ridiculous - but that didn't stop it become one of the biggest food trends in recent years, along with the likes of cauliflower rice and butternut squash lasagne sheets. Why we're suddenly no longer allowed to eat carbs is a fucking mystery.
But now we're not allowed to eat steak either, as it's out with the fillet, sirloin, ribeye and rump, and in with the, er, cauliflower.
Rachel Clarke stumbled across 'cauliflower steaks' at an M&S store in Manchester, and took to Twitter to share her baffling discovery.
"Marks and Spencer stores are selling sliced cauliflower as 'Cauliflower Steak' with lots of lovely plastic and charging £2 (normally £2.50)," Rachel said.
She added: "A cauliflower costs about 69p from a local veg shop."
Speaking to LADbible, Rachel said: "I think it's just frustrating for a number of reasons.
"It might put people off trying a vegan or vegetarian diet if that's on offer.
"Also, I understand how important and great food innovation is, but surely directing customers to fresh vegetables would be more effective?"
"Then there's the packaging thing..." she also adds.
Considering, as Rachel outlines, you can usually get an entire cauliflower for less than a quid, M&S may be erring on the side of piss-take with this one - especially considering the steaks she spotted were even reduced from £2.50.
This is what cauliflowers look like before they're sliced into steaks, FYI. Credit: PA
From the image you can see you get a little sachet of marinade, but that'd probably have to be the best bloody condiment you've ever tasted to warrant the price hike.
An M&S spokesperson told the Metro: "We have launched a ready-to-cook Cauliflower Steak with a herb dressing as part of our new Veggie range. This is for customers looking for a quick and convenient vegetarian meal option."
Not only is it a bit of an insult to the concept of an actual steak, the use of unnecessary packaging is also indicative of a wider problems found in Britain's supermarkets, where fruit and veg often comes shrink-wrapped in layer upon layer of protective plastic.
Cauliflowers have leaves for a reason, guys - they've literally already got themselves covered.
Featured Image Credit: Twitter / Rachel Clarke