Sorry Guys But The Full-Sugar Version Of Irn Bru Is Officially Over

Scotland's worst fears have been confirmed, and the recipe for Irn Bru has officially changed.

According to the Sun, production of it's full-sugar version has now officially ended and bosses have said the new recipe - using sweeteners - is now being used at factories, ready to hit the shelves later this month.


AG Barr, which produces the drink, is slashing the sugar content of Scotland's favourite drink from 10.3g per 100ml to 4.7g. The change comes after the UK government is set to introduced the so-called 'sugar tax', which will tax the soft-drinks industry for drinks with over 5g of sugar per 100ml.

When the recipe change was announced, worried fans ran out and began stockpiling cans of the original drink.

Irn-Bru fan Luke McFarline told LADbible: "Its a national tragedy. Scotland is the only country in the developed world where Coca Cola isn't the number one fizzy drink. Now Irn Bru is bending the knee to a demand none of it consumers want. Shameful."

However, AG Barr is hoping people will put their doubts aside and give the new recipe a try.

A spokesperson told LADbible: "From January 2018 IRN-BRU will continue to be made using the same secret IRN-BRU flavour essence, but with less sugar. The vast majority of our drinkers want to consume less sugar so that's what we're now offering.

"We know that our loyal drinkers love IRN-BRU for its unique great taste and we've worked hard to deliver this.

"We ran lots of taste tests that showed most people can't tell the difference - nine out of 10 regular IRN-BRU drinkers told us we had a good or excellent taste match.

Credit: PA
Credit: PA

"IRN-BRU will remain a sugary drink as the sugar in a can will reduce from 8.5 teaspoons to 4. A can of IRN-BRU today has just under 140 calories and in the future will have around 65 calories.

"Most shoppers can expect to buy IRN-BRU with reduced sugar from later this month. Give it a try when it comes out!"

I reckon with the new lower sugar content we can class this as a health drink, right? Well, that's what I'm going to tell myself anyway.

Source: The Sun

Featured Image Credit: PA

Claire Reid

Claire Reid is a journalist at LADbible. Claire graduated from Liverpool John Moores University with a BA in journalism. She’s previously worked at Trinity Mirror. Since joining LADbible, Claire has worked on pieces for the UOKM8? mental health campaign, the Yemen crisis, life in the Calais Jungle as well as a profile of a man who is turning himself into a cyborg.

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