Debbie Dee from Huntly, Aberdeenshire was browsing her local Asda when she noticed a piece of clothing.
The £4 blue jumper had the words: "Boys Will Be Boys," which the mum says she found utterly sexist.
She posted a picture to Facebook saying: "Quite literally gobsmacked and raging to see this in Asda Huntly! This is so damaging we cannot possibly still be spouting this nonsense to our children."
According to the Sun, Lori Oxton added: "More that sexist, it's a potentially dangerous mindset for both men and women. Not what our kids should be taught as acceptable or our youngsters. Well done debs for catching this, I'm quite disgusted!"
Another social media user, Fran Moldaschi, says: "This phrase is so harmful to our children - I'm horrified that Asda is willing to perpetuate this outdated platitude."
While these women were supportive of Debbie calling out Asda, others weren't as passionate:
A statement from Asda released to the Sun read: "Our aim is to make clothing people love, never to offend."
Alleged sexism within clothing was also pointed out by an eight-year-old girl. Daisy Edmonds went on a minute-long rant about how the clothing offered by Tesco's was sexist.
Check it out here:
She was upset that boy's clothes would feature words like 'Hero' and phrases like 'Think outside the box', whereas girl's clothes would have 'Beautiful' and 'I feel fabulous' written on them.
Daisy says: "It's unfair because everyone thinks girls should just be pretty and boys should just be adventurous. I think that's wrong because why should boys and girls clothes even be separate because we're just as good as each other."
The video, which was filmed in Swindon, Wiltshire, has since racked up an amazing 2.1 million views.
Featured Image Credit: Facebook/Debbie Dee/Twitter/jonnyyy___