​Mum Hits Out At Asda For 'Gender Stereotyping' T-Shirt

A mum has hit out at Asda for selling tops that she believes reinforce gender stereotypes, questioning the message it sends out to young boys.

Credit: MEN
Credit: MEN

She spotted the long-sleeved tops on sale for £2.50 ($3.47) at an Asda store and became concerned when she spotted the slogan, which said boys were 'diggers of dirt', 'noise makers', 'lots of mischief', 'handsome' and 'cool'.

She was so offended by the top, that she took to Twitter to spread the word.

Also uploading a photo of the top, she wrote: "Really Asda... this is pretty poor. What message are we giving our boys?"

The supermarket has since responded, explaining that it never intended to cause offence with the top.

An Asda spokesperson said: "Our aim is to make clothes people love, never to offend."

Credit: PA
Credit: PA

Many people also chipped in on Twitter siding with the supermarket, saying that the world has 'gone mad'.

One person wrote: "Absolutely pathetic. It's a t-shirt with writing on! Boys are boys & girls are girls. You wouldn't call a dog a cat! Sick of seeing things like this. I'm female & not offended to be called a girl, people too scared to say anything incase someone gets offended Really??"

Another said: "Get a hobby because you obviously haven't got enough to do if you can find the time and mindset to even complain about this... absolutely ridiculous!"

Another person also wrote: "This describes my lad perfectly, he also has the 'Boys will be boys' jumper...last time I saw that one in the papers, a woman tried to suggest it will encourage boys to carry out sex attacks. The world has gone mad."

Another replied, asking Asda if they still had any in stock as they'd 'like a couple'.


When Liann was asked if we're losing our sense as a nation, she replied: "Absolutely not - but we are raising a generation of boys (and girls) who think they should be/think or feel a certain way because of the messages they receive in ways like this.

"When they don't/can't conform to stereotypes like this, their mental health can suffer."

But Liann's comments have been backed by some, including anti-gender stereotyping campaign group 'Let Toys be Toys'.

The group said: "This is really disappointing and sends an unhelpful message to both boys and girls about how they should behave.

"Many people tell us they are tired of lazy slogans on children's clothing which often perpetuate very stereotyped ideas about what it means to be a boy or girl.

"Boys can indeed be noisy, dirty, and mischievous but equally, so can girls.

"Boys can also be sensitive, caring, and creative and it would be great to see the children's clothing industry trying to reflect that there are many different sides to all children."

Featured Image Credit: PA

Jess Hardiman

Jess Hardiman is a journalist who graduated from Manchester University with a BA in Film Studies, English Language and Literature, and has previously worked for Time Out and The Skinny among others.

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