Canadian Chocolate Bar Goes Viral Thanks To Its Name

You'd think it wouldn't happen. You'd think that people - marketing people especially - would check to make sure the name of a new product doesn't have a less than savoury meaning.

You can almost excuse it if it's a foreign language - like the Argentinian burger patties called Barfy, the Asian hot pepper sauce known as Shitto or the Macedonian beer called Vergina. But if it's in your own language? Well, that should be avoidable.

Tell that to the makers of SHYTE, a Canadian premium chocolate protein bar which - apparently - stands for "Seriously Helps You To Energise." Unsurprisingly, it's giving people, especially people in Scotland - who, as we know, can be big fans of the word 'shite' - a massive laugh.

It was brought to the attention of Twitter user iRoy, who posted the following picture after spotting it in Canada.

But hang on. By using the hashtage #eatshyte - not to mention the phrases 'Please...Eat SHYTE' and 'Know your SHYTE', it seems the company are actually a little bit more savvy than people have been making them out to be.

In fact, we're pretty damn sure that the name was an entirely deliberate ploy to, err, stir up some shite up and get people talking about the company.

After all, on their website, they say: "We may be silly, but we take our chocolate very seriously," so you know they're in on the joke.

The SHYTE Shows section of their website makes it even more clear: "Here's where we'll keep you posted on our SHYTE Shows & Events," it reads. "It's where SHYTE hits the fans!"


Credit: SHYTE
Credit: SHYTE

And you know what? It's worked a treat. After all, it must be pretty difficult to get people excited about a protein chocolate bar these days, but everyone is talking about this one. It's not the most appetising of names, but it's certainly working wonders.

And for those thinking it's all a practical joke - it's not. The bars are real. The creation of Belgium Master Chocolatier Kevin Richards, they sell a variety of flavours for $10 (Canadian) per bar.

Featured Image Credit: SHYTE

Mischa Pearlman

Mischa is a freelance journalist usually based in either New York or London. He has written for Kerrang!, Record Collector, NME, the New York Observer and FLOOD magazine, among others. Contact him at [email protected]

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