Ever since the stock images of three people were uploaded onto Shuttershock, people have run a mile with them.
The 'distracted boyfriend' meme went absolutely viral, with people morphing the couple and 'other woman' into anything that they desired. Jack Black recently recreated the now infamous shot purely by chance.
The couple has a reputation for being a little rocky, so it's surprising to see the Hungarian government use them to promote a pro-family policy.
We don't think using them as the poster couple for a strong and stable relationship is a good idea guys.
The caption on the sign reads: "Young married couples are receiving support while they expect a baby."
More like he's receiving support from that woman walking down the street. Am I right? The poster is designed to promote traditional families and increase the population of Hungary. Well, cheating on your partner sure could increase that birth rate, okay I'll stop.
Hungarian President Viktor Orbán has recently introduced other methods to pump up the numbers, including offering income tax exemption for life for women with four or more kids.
Hungarian Prime Minister Viktor Orban. Credit: PA
"In all of Europe there are fewer and fewer children, and the answer of the west to this is migration," Orbán said in his annual state of the nation address recently.
"They want as many migrants to enter as there are missing kids, so that the numbers will add up. We Hungarians have a different way of thinking. Instead of just numbers, we want Hungarian children. Migration for us is surrender."
The photographer who shot the 'distracted boyfriend' meme photo was understandably confused when he saw his work being used all over the internet. The 'couple' and 'other woman' were also shocked at how quickly it took off.
The photoshoot was taken in mid-2015 in Gerona, Spain, with Antonio Guillem behind the lens, who told LADbible: "Because we were having a great sales response to our work, we decided to take a few risks planning a session representing the infidelity concept in relationships in a playful and fun way.
"I never thought that one of my images will be that popular. I didn't even know what a meme was until recently, when the models started to tell me about the memes that people were doing with our work."
Well Antonio, it's now being used by the Hungarian government so you can't be unhappy bout that.
Featured Image Credit: Valerie Hopkins/Twitter