Global fast-food outlet Burger King has it's set its sights on tackling a youth social issue: bullying.
The burger chain released a short anti-bullying video on Tuesday to coincide with National Bullying Prevention Month and it will definitely make you think twice about how you respond next time you witness someone being picked on.
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The three-minute clip is shot candid-camera style inside a branch of the restaurant.
In a busy dining area, a high school junior is being ganged up on and made fun of. Amazingly, almost no one responds or intervenes.
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Meanwhile, in the kitchen a Burger King staffer verbally berates a Whopper Jr. burger before punching it, wrapping it up and serving it to a customer.
The customer takes the 'bullied' burger back to his seat, unwraps it, sees that it has been beaten to a pulp and promptly takes it back to the counter to complain.
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The staff member asks if the customer would've intervened if he'd seen the burger being 'bullied' to which he replied that he definitely would have, as does everyone else who is served one of the burgers.
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OK, so the concept is a bit abstract, but the sentiment is definitely there and what Burger King is trying to say is that more people are willing to respond to a burger being bullied than an actual child and that we should all do more.
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Once the initial social experiment is out of the way, we are shown some truly heart-warming footage of people who actually did step in to help the troubled child.
One man in particular tells the camera at the end of the clip that he used to be bullied at school, so would always stop to help and hopes that more people out there will do the same.
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The description on the original YouTube video reads: "Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today (Source:nobully.org). The BURGER KING brand is known for putting the crown on everyone's head and allowing people to have it their way.
"Bullying is the exact opposite of that. So the BURGER KING brand is speaking up against bullying during National Bullying Prevention Month.
"In the BURGER KING brand Bullying Jr. experiment, more people stood up for a bullied WHOPPER JR. than a bullied high school Jr. Visit NoBully.org to learn how you can take a stand against bullying."
If you want to get involved with the cause, you can head over to nobully.com and sign up, help out or just read up on the campaign.
Featured Image Credit: Burger KingTopics: Burger King, burger, Bullying