Coles and Woolworths have been warring for decades but yesterday they took it up a notch in their battle...with little bits of plastic.
Coles relaunched the Little Shop after a raging success last year, which sees customers receive mini versions of typical products when they spend more than $30.
Meantime Woolworths, on the exact same day no less, launched their Lion King miniatures, which are just tiny plastic models of characters from the live-action remake.
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Clearly there's a massive market for these items as several have already started being flogged on eBay for monstrous amounts.
One seller has listed a Woolworths Ooshie 'Rare Orange Simba' for a gobsmacking $45,000.
Unsurprisingly, there have been no bids yet on that particular item, and there are plenty of others that are being offered for anywhere between $1,500 to $4,500.
How the hell you can imagine anyone handing over that much cash when you could probably spend less than half that amount at the supermarket and eventually find one.
Or you could just try your hand and take up one seller's offer of 25 unopened packages for $99.
If you're wondering how people would want to spend that amount of money on a collectors item then clearly you haven't realised how valuable they are in some people's eyes.
Lego sets are also a pretty massive industry on eBay in Australia.
Aussies have been flogging their unopened, special edition Lego sets on eBay and attracting prices more than $10,000.
What about a listing of a still sealed Lego Star Wars 10179 Millennium Falcon UCS set that was on the auction site for a whopping $11,437?
How about this Star Wars 75060 The Empire Strikes Back SLAVE I. BF set that's up for $9,999?
In the past a solid gold 14-karat Lego set of Star Wars Figurine C3PO sold for $8,507. Not too shabby at all.
It's understandable to see some listings of completely finished cities that would look like a part of The Lego Movie set - but these unopened, unfinished sets are fetching ridiculous prices.
eBay Australia Trendwatcher Sophie Onikul told the Courier Mail: "If you've got unused Lego in the back of a cupboard, now's the time to dust it off and cash in. Complete sets are where the real money lies with rare sets fetching thousands."
So have a look in your cupboard cause you could be sitting on an absolute goldmine
Featured Image Credit: eBay