Many would say that bullies aren't worth the air they breathe. That they only do what they do because they feel insecure about their own lives and self-worth.
Yet sadly, they continue to exist all around the world - and especially in schools. Recently, the plight of Keaton Jones went viral after his mother Kimberly posted a video of her son in tears talking about how he was being bullied.
"For the record," she wrote on Facebook, "Keaton asked to do this AFTER he had he me pick him up AGAIN because he was afraid to go to lunch.
"My kids are by no stretch perfect, & at home, he's as all boy as they come, but by all accounts he's good at school.
"Talk to your kids. I've even had friends of mine tell me they're [sic] kids were only nice to him to get him to mess with people.
"We all know how it feels to want to belong, but only a select few know how it really feels not to belong anywhere."
More than 12 million people have seen that video now, including NFL tight end Delanie Walker, who plays for the Tennessee Titans.
The American football player issued a video via Twitter, in which he read a poem by Buddha before inviting Keaton and his family to a game on New Year's Eve. In his heartwarming message, Walker said: "You can be whoever you want to be. Sorry bullying is taking place at your school."
He wasn't the only athlete to get involved, either. The Tennessee Volunteers football team also got responded to Keaton's situation, with wide receiver Tyler Byrd expressing his desire to visit Keaton at his school.
It's not only one of the best uses of social media we've seen recently, but a wonderful demonstration of support and solidarity by these athletes, and one that should be both admired and followed in the future.
Other big names to offer their support include Stranger Things actress Millie Bobby Brown, Hopefully, it'll teach bullies everywhere that what they're doing is both wrong and unacceptable.
As for Keaton, we hope he has the best time at the game with his family. He deserves it.
Featured Image Credit: PA