Millennials might think they invented the wonderful artform that is the meme, but this magazine from 1921 tells a different story.
The illustrations below featured in Judge Magazine almost one hundred years ago, and compare how a man thinks he appears in a flash-lit photo versus how he actually looks:
Credit: Twitter/Judge Magazine
Genuine LOLs, eh?
It was shared by Twitter user @ and has quickly gone viral, which is only fitting really.
Of course, social media users have bloody loved this little discovery and have even been turning this meme into a fresher meme:
The word meme was first used in 1976 in Richard Dawkins' book The Selfish Gene - he used it to explain how cultural information spreads. But it's been since social media was created that the meme has really taken on a life of its own.
Some people have even gone on to make a lot of out being a meme - just look at Cash Me Ousside girl, aka Danielle Bregoli, who is now reported to be worth over a cool one million dollars and is a certified Gold Record holder.
Meanwhile, Drew Scanlon - the face behind my favourite meme, 'Blinking Guy' - said becoming a viral sensation was a 'fun experience'.
He credits the shocking events of pretty much the whole of last year with making him become a surprise hit, telling Thrillist: "I think the pervasiveness of it also has to do with the fact that there are so many crazy things happening in 2017.
"If it was more of a calmer year maybe we wouldn't see it as much."
It was less of a good experience for poor Hide Your Pain Harold, real name Arató András - speaking to LADbible last year, he said: "To see the first memes was a shocking experience.
"It took several years until I accepted the situation."
Thankfully, he seems to be on board with being a meme now, although he added: "I'd like people to know that I'm more than a funny guy with a painful smile."
Noted Harold... sorry, I mean, Arató.
Featured Image Credit: Twitter