Whether you have kids or not, there's a shared consensus that we just want the best for them. Whether that's the best in new school shoes, a decent haircut or the quality of their birthday cake - it all matters.
This pretty much explains why Shane Hallford was so pissed off when he picked up his little boy's 'frog' birthday cake, only to find that it was decorated not with his son's favourite amphibian, but with the number three and a smiley face - and not even an emoji-standard smiley face either, btw.
The disgusted dad has now slammed the Australian supermarket, claiming that the bakers ruined his son's birthday treat with their 'pathetic' decorating skillz.
Shane, 43, says he forked out AUD $49 (£28 / US $35) on a special frog-themed birthday cake from his local Woolworths store in Tamworth, New South Wales, on Sunday 11 November.
Here's the masterpiece he collected:
The cake Shane Hallford picked up for his son's third birthday. Credit: Caters
The dad-of-two claims his request for the themed birthday cake was confirmed by the store three days prior to picking it up - but the policeman and his wife Amy, 29, were both horrified to discover that their son's cake looked 'nothing' like what they expected.
Instead of the colourful number three and big green frog they had both envisioned, the 'mortified' parents were met with a 'pathetic' smiley face and small number 'three', both written in green icing.
And with just hours to go before the party, Shane and Amy were quickly forced to get help from a cake decorator friend who managed to 'repair' it just in time.
The fixed birthday cake still looks pretty sad. Credit: Caters
Shane shared an angry post which has since gone viral, racking up thousands of likes and shares on social media.
Shane said: "I went down to the store three days before my son's birthday to order the cake. I explained to them we wanted a frog theme, as my son loves frogs.
"They told me it could done, no worries at all. He wrote down everything I said and said it would be ready by Sunday morning. I was very excited to see it.
"I went down to pick it up on the morning of Mason's birthday party. I was in a rush getting extra supplies and didn't actually check it at the store because it was in a huge box.
Little Mason enjoying his third birthday cake - if only he'd have known what it looked like hours earlier. Credit: Caters
"I just assumed it would be fine. When I got home, I opened it up with my wife and we were both mortified. They had this tiny little number three, along with a smiley face, all written in green icing. It would have taken five seconds to do.
"Amy was very upset, as our guests were arriving in a couple of hours. We thought we would have to try and bake something else.
Shane with Mason and his wife, Amy. Credit: Caters
"I decided to just ring Woolworths to see if they could fix it. I explained the situation but was told that they didn't 'decorate' cakes. They have other pre-made cakes for sale that all looked lovely, so I thought they would do a good job.
"They do this every day for a living. Surely, they could have done something better than this."
Shane's receipt after he ordered the cake, three days before picking it up. Credit: Caters
Shane said the 'pathetic' cake forced his family to seek help from another cake decorator who thankfully 'saved' his son's birthday cake just 20 minutes before his guests arrived.
And despite the initial 'disaster', Shane said his son Mason still had a great birthday party and enjoyed eating the 'repaired' version of the cake.
He said: "A cake is an integral part of any child's birthday party. You want a nice one, so you're able to remember it and take photos. I was most disappointed with just the lack of effort. It seemed like they didn't even care.
"It was a disgrace. I will never be buying cakes from Woolworths again."
A spokesperson for Woolworths said: "We're sorry to have disappointed the customer with our cake decorating, particularly on such a special day for the family.
"We've been in contact with the customer to apologise and provided them with a $50 giftcard."
Nice, a $50 gift card to get more cake - winner winner. Oh wait.
Featured Image Credit: Caters