Shoppers Left Shocked After Spotting This Bizarre New Primark Product

Just when we think we've seen it all something else comes along, nothing as bad as eyeball jewellery, but still.

We know some people like to stand out and this is just the way to go about it because the newest 'trend' to drop just in time for summer is the 'glittery bum diamonds'. Cheeky.

What ever was wrong with a bit of glitter in your hair and a few gems on the side of your head?

Everyone always has to go that one step further but it's not one that many are getting behind. (Geddit?)

But we're absolutely sure there will still be many, many girls (and guys - we don't want to leave you out) lounging beside a pool in Ibiza with these sticky little guys on their derriere. It's never going to be practical, trust us.

We can't help put wonder what sticky situation you would find yourself in when the time came to go to the bathroom.

Chinnyreckoning/Mumsnet

The arse decor can be artfully stuck on your exposed tush if you're wearing hot pants or a bikini. Or nothing we suppose. Whatever floats your boat kind of thing.

Primark has been sticking them on swimsuit-clad mannequins in the store - just to show you how it's done.

Instagram/gogetglitter

The twinkle tush look has been greeted with mixed reactions from shoppers far and wide. There was a thread on Mumsnet with the caption "Spotted in Primark today... glittery arse cheeks anyone?"

One Twitter user wrote: "Imagine sitting on the poolside with one of these on - jaggy arse!"

Another simply branded them: "One for the Love Island generation?"

Chinnyreckoning/Mumsnet

Meanwhile one shared: "Saw these at the weekend and sent an outraged text to the boyf. He pointed out you'd have to be a bumbling idiot to wear them."

Another pointed out: "Butt bedazzle. Not very functional." We couldn't agree with this more if we tried.

Cosmopolitan spoke to The Gypsy Shrine, a body painting and gem sticking company. They explained where the new fad came from and it was rather simple.

Mia from The Gypsy Shrine said: "We were in bikinis and were getting sand all over our butts anyway, so we were like, 'Well, what if we enhance this?' So we just did loads and loads of glitter."

The only thing left to wonder is what the hell will be next? We've definitely said goodbye to glitter boobs, they were so 2017.

Oh and btw if you fancy yourself donning the sparkly butted look they will set you back just £3 ($4).

Topics: Primark, Community, Weird

Rebecca Shepherd

I'm Becky - a journalist at LADbible. I graduated with a First Class BA in Journalism before going on to cover criminal court cases, medical tribunals and breaking news for the national media - which inevitably and eventually became as glum as it sounds. Can often be found rocking a bag for life - which I made a 'thing' way before Rihanna. You can contact me at [email protected]

@RJShepherd94