This Morning's Alison Hammond took two tumbles live on the show today as she spoke to hosts Phillip Schofield and Holly Willoughby from the snowy French alps.
Reporting from the popular Val D'Isere ski resort - well, it is the season, after all - Alison explained that she'd never been interested in the sport itself, but was certainly in favour of 'the après-ski'. She then asked her instructor if he could whisk her across the horizon and to the nearest pub.
"I'm going to get on the skis," Alison told Holly Willoughby and Phillip Schofield, before hopping onto the back of the instructor's set, presumably imagining a gloriously dramatic exit.
As the pair took off down the mountain together, Alison began screaming as she tightly grasped onto the instructor, while Holly declared: "Oh my god, that is hilarious."
But things quickly descended into mayhem as the reporter fell, taking the instructor with her. Sure enough, the pair swiftly tumbled into the snow.
Phil and Holly were in hysterics as the segment went wrong. Credit: ITV/This Morning
Phil and Holly were left in hysterics as they watched from the ITV chat show's London studio.
Holly exclaimed: "She's been wiped out," with Alison giving her the thumbs-up as she lay in the snow to assure viewers that she was okay.
Alison and the instructor brushed off the snow before setting off down the mountain again, with Phil advising the camera crew: "That had to happen. That was fantastic. It's worthwhile sticking with her."
He couldn't possibly have known how accurate those words would prove to be, however - Alison immediately took another tumble into the snow, although the instructor managed to stay upright.
Other skiers rushed down the slope to help get her back onto her feet.
Viewers watching at home were just as tickled by the scenes, taking to Twitter to share their disbelief that Alison had fallen not once, but twice.
"Alison Hammond you legend #thismorning," tweeted one This Morning fan.
Another announced: "Alison is quality, my first laugh of the day."
This isn't the only time Alison has tripped up on This Morning - back in October, she pushed a male model into the water at Liverpool's Albert Dock, as he attempted to help with the weather report.
Somebody give Alison her own show already.
This Morning continues on weekdays at 10.30am on ITV.
Featured Image Credit: ITV/This Morning