Ant McPartlin's photograph used to stand in pride of place on the bedside table of Gogglebox's Scarlett Moffatt, but now the I'm A Celeb host has lost his spot - and it could be the result of a new man on the scene.
Ant's rep had already blasted the rumours that anything was going on between the celeb pair as 'total bullshit' and now there's even more proof, as Durham lass Scarlett embarks on a new relationship with long-time friend and butler-in-the-buff, Lee Wilkinson.
When he's not serving drinks to people in his underpants, Lee works as a fitness model and personal trainer, teaching students at a college in County Durham.
He also has an identical twin brother, Ryan, who works alongside him when he's on naked butler duty.
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Scarlett - who rose to fame on Gogglebox - has known Lee for more than 10 years, but the pair rekindled their relationship when Scarlett returned to the Toon for the festive period.
A source close to the star told the Sun they were getting on fantastically.
They said: "She has always liked Lee but after making it in television and moving to London, Scarlett never expected to get together with him. But after going back up north over the festive period they connected and have been in constant contact ever since.
"She is now living in the north again and it has enabled them to spend more time together, away from prying eyes."
The couple have been careful up till now to keep their relationship on the downlow, but several additions to Scarlett's Instagram story on Sunday revealed the pair are still enjoying spending time together.
The series of posts showed the couple chilling out and enjoying a relaxing Sunday in each other's company.
The new romance comes in the wake of the star's split from ex Luke Crodden.
In a Facebook post in October last year, She wrote: "I'm gonna have to write it because I feel a bit awkward as I've done some interviews about him being in my book that aren't out for a while due to timings of the magazines... but me and Luke have finished due to a number of different things.
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WATCH: GOGGLEBOX STAR SCARLETT MOFFAT APPEARS ON FIRST DATES
She continued: "It was Luke's choice in the end but it's because we both just see each other in more of a friendly way than a romantic way.
"We both respect and love each other enough to know we need to call it a day and not be one of those couples that's off and on."
Featured Image Credit: Scarlett Moffatt/InstagramTopics: TV and Film, Celebrity, Ant McPartlin, UK Entertainment