The Scottish-born chef has been very vocal about his hatred towards a certain tropical fruit being paired with the doughy Italian food. But he's announced he's willing to put up with eating a pineapple pizza - if enough people donate to his charity.
In an Instagram post he says: "I've got a proposal for YOU: if we can hit 500 donations in the next 48 hours, I will eat this f**king god-awful PINEAPPLE pizza on Facebook Live. Don't forget, your donation also gives you the chance to be my VVIP on #thefword."
The chance to watch a decorated Michelin star chef eat something he is morally and professionally against? That would be live streaming gold.
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His fans appear to side with the 50-year-old, with one saying: "I don't wish pineapple pizza on my worst enemy."
While another commented: "It's awful and it is not a pizza. It's a joke. Eat your pineapples separately."
But if Instagram commenters weren't enough, Gordon has the backing of Iceland's President, Guðni Th. Jóhannesson. The leader revealed he is so against the pairing of pineapple and pizza that if he lived in an autocratic fairy tale, whereby he could pass laws on his own, he would pass a ban on the topping.
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Ramsay made his feelings known in April when one Twitter fan begged the chef to allow 'creativity and initiative' in pizza-making. Gordon replied with a simple and savage tweet: "Pineapple does not go on top of pizza."
Pineapple on pizza (as part of a Hawaiian, anyway) has always been widely popular. In 1999, it accounted for 15 percent of pizza sales in Australia, while a 2015 Just Eat survey found it to be the most readily available.
Ramsay says those who donate to his charity for the pineapple pizza challenge could end up as his VVIP on his new show The F Word. The American cooking reality show, despite only premiering at the end of May, has already be involved in a Guinness World Record.
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I was hoping the record would be something to do with the most amount of F-bombs dropped, but unfortunately for me, it was setting the quickest time for filleting a fish.
Credit: Fox
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He went head-to-head with Jenna Fabich, 19, who went viral a few years back for her lightning-quick fish-filleting skills.
Ramsay managed to fillet a piece of halibut in one minute and five seconds, which meant he absolutely smashed the record.
His recent attempt made up for when the chef tried to set the world record for slicing salmon on his UK television show a few years ago, only to fall short.
Featured Image Credit: PATopics: Gordon Ramsay
