Harvey Price dropping the C-bomb on live television will go down in history as one of TV's finest ever moments.
Not only did he make everybody laugh, he pretty much summed up how we all feel about bullies, whether they're online or in your face, I think we can all agree with the sentiment Harvey so eloquently put forward on Loose Women earlier this week.
His mother Katie Price then had to explain on Up Late With Rylan on Channel 5 why her son might have said what he did but that isn't even the best part of this story.
A clothing brand have decided to turn the 13-year-old's outburst into a new line of t-shirts, with all the proceeds going to Great Ormond Street children's hospital.
Bowl Cut Garms, who make limited edition t-shirts, made the top as a show of respect for Harvey, who suffers from septo-optic dysplasia, causing blindness and a growth hormone deficiency.
The tee is simple enough...
Bowl Cut Garms owner Joe Kapiche said it took only five minutes to come up with the idea and create the t-shirt.
Speaking to The Tab, he said: "Harvey killed it in the interview and only said what was on his mind. We're never going to eradicate discrimination from one tee or two social media posts, but by donating the profits to charity we hope it shows that Harvey was the one with the power and the majority of people were laughing with him, not at him.
"That's years of frustration and using a word that he's heard around him with no clear understanding of it other than its only to be used in certain situations. They read out a lot of the common insults he gets, I'm not surprised he unleashed the C Bomb."
Support for Harvey has flooded in from everybody who saw the live broadcast and from everybody who has seen it in the media since and deservedly so.
The Harvey t-shirt cost £19.99 with all profits going to Great Ormond Street Hospital. They sold out in less than 24 hours. Why am I not surprised?
Such a cultural phenomenon was Harvey's outburst, two brothers got matching tattoos on their feet with the infamous quote as well... seriously.
Credit: Jake Tulloch
Fair play Jake and Kiel Tulloch, you've outdone yourselves here! "Hello you c*nts" is now immortal.
Words by George Pavlou
Featured image via ITV