Imagine waking up and seeing your Twitter notifications were a lot bigger than normal and everyone is freaking out that you've died.
The wrestling star wrote what he thought would be a touching tribute on social media for the skateboarder, saying: "Damn Bam I wish you were still with us, I sure would love to hang out again my brother love u miss u HH."
Ah well, Hulk, just pick up the phone then because Bam is well and truly alive.
Credit: Twitter/Hulk Hogan
The awkward slip up was quickly deleted, and Hulk explained that he got Bam and Ryan Dunn mixed up.
The Jackass stunt performer died in 2011 in a car accident with police finding that not only was he speeding just before the crash, but he was more than double the state's legal blood alcohol limit.
Realising that he wasn't making the situation any better with an explanation, Hogan has deleted the apology from Twitter. Talk about digging yourself a hole.
Naturally, social media ran a mile with the slip-up.
Dunn and Margera became best mates after joining the CKY Crew in the 1990s. It was the underground group that laid the foundations for what would be Jackass, Viva La Bam, Haggard: The Movie, Bam's Unholy Union and Radio Bam.
After being on and off screen pals for more than a decade, Dunn's death absolutely devastated Bam and the close-knit Jackass circle.
Speaking after the funeral in 2011, Bam told MTV: "He was my best fucking friend in the world. It's been five days now, and I can't stop crying, man. I just don't think it should've been him."
The skateboarder checked into rehab earlier this year following a drink driving arrest and thanked his friends for encouraging him to get the help he needed.
Jackass alumni Steve-O offered him some words of encouragement, telling TMZ: "Rehab is like a gym. Just because you've got a gym membership doesn't mean you're going to get really fit. It just depends on what you do when you get there."
Bam's mum, April, added to Page Six: "Don't be so quick to judge other people. Everybody has a different story and everybody is going through different things. It's not an instant fix. He's been seeing therapists.
"There are going to be hiccups when you're battling addiction. You're not going to be 100 percent successful the first time. He's getting a handle and the upside of this thing. He's learning as he goes."
We're keeping our eyes out to see whether Bam responds to Hulk's shout out.
Featured Image Credit: PA