These days, Instagram is kind of like a celebrity's lifeline. It gives them a chance to engage with fans, it keeps the press happy and, occasionally, it offers genuine insight about that celebrity's philosophy or news about their life. After all, a picture is worth a thousand words - or so they say.
Not, though, for Kanye West, who deleted his Instagram - and his Twitter - back in May 2017. The 40-year-old rapper, producer and, er, fashion designer, did reappear on Instagram for a brief seven hours on Valentine's Day.
During that time, he shared a whole bunch of photographs of famous couples, from Madonna and Sean Penn to Barack and Michelle Obama, John Lennon and Yoko Ono to David Bowie and Iman. There was also, among others, JFK and Jackie O, and a fictional couple from Sex & The City - because it wouldn't be Kanye if it wasn't at least a little bit odd - and a whole bunch more.
And it really wouldn't be Kanye if he didn't mention himself. Which of course he did, by ending the series with photos of himself and his wife, Kim Kardashian West.
But just as soon as he was back, he was gone, vanishing into the thin air of the internet once more, not even leaving behind the photos he'd just shared as a memento.
While the posts are no longer available to see on his own Instagram account because it's no longer there, some of the posts were saved for posterity by other members of the internet, including this person, who made an pretty shock observation.
But at the same time, he also posted a whole bunch of photos
of more enduring couples, as this user pointed out:
Of course, while Yeezus may have left the building, Kim is still very much plugged into social media, and she left us with one enduring image that's still online.
Featured Image Credit: PA