Last month, Kylie Jenner reportedly single-handedly wiped £1 billion off the value of Snapchat thanks to comments she made about the app on Twitter.
So it was interesting to note that queen Kylie returned to Snapchat yesterday with the first ever full-face picture of her baby Stormi.
The 20-year-old shared the upload of Stormi and captioned the video: "My sweet pretty girl."
Her fans were left wondering why the change of heart, with some claiming bosses threw the big bucks at Kylie to post the video and get her back on board.
Former Celebrity Big Brother star and blogger Perez Hilton tweeted: "Sources tell me Snapchat PAID Kylie Jenner to post this first clear photo of her daughter's face on their app! Smart of both of them!"
However, a Snapchat spokesperson told LADbible that the Jenner was not paid to post on the platform.
The claims come less than two weeks after Kylie tweeted about Snapchat, suggesting she does not use the app anymore.
In one post she wrote: "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad."
Earlier in the month she'd said: "Mm just saw the new Snapchat... I don't know how I feel about it! What do you guys think?"
If anyone else had made those comments, it wouldn't really matter, but when they come from the Kardashian/Jenner machine they're catastrophic.
As reported by The Mirror, following Kylie's tweets, shares of the Snapchat parent company sank 6.1 percent, wiping out $1.3 billion (nearly £1 billion) in market value. Ouch.
Kylie is known for sharing streams of posts on Snapchat, while the Kardashian clan regularly name-drop the app on their show. Which is why Kylie claiming to no longer use it had such a major affect.
Featured Image Credit: PA