If you start your morning every day logging onto YouTube to watch another one of Logan Paul's videos, we have some terrible, terrible news for you.
The 23-year-old, who has amassed a huge following on the social media site through daily vlogs, has announced that he's no longer going to be producing and uploading content every single day.
In his latest video he told his followers: "You guys mean the world to me, you're the reason for my success on YouTube and success in general. [You're] the reason I'm able to enjoy views like this or purchase a vehicle like this.
"We have started a movement in the form of Maverick... but I attribute most of my success to not only working hard, but to do it different and look at a situation and be like, 'Okay I see where everyone's going, I see how the path has been paved, but how can I throw a bit of spice on it?'
"So thank you. The vlog life has been absolutely incredible. It is the end of the daily vlogs. I have done a lot of vlogs, every day in a row, and I'm blessed and I'm thankful. But your boy wants to exercise his creativity in different ways.
He explained that he wants to dive into music and more 'business endeavours', and he's also training for his highly anticipated fight against fellow YouTuber KSI.
According to the BBC, Paul has uploaded a whopping 536 vlogs in a row since he started in the YouTube game - which is fairly impressive.
In that video announcement he joked that only he could be the one to end his career and that he nearly did on two occasions.
The most notable one was at the start of the year when he uploaded a video of him walking through a Japanese forest that was known as a location which has seen many people commit suicide. Sure enough, they stumbled across a dead body and suffice to say their reactions weren't great.
He suffered a pretty severe battering, but the PR nightmare didn't affect his brand in the long haul as he's got more followers on YouTube since the incident.
Whether you hate him or love him, no doubt you'll be eager to see him go toe-to-toe with British YouTuber KSI on 25 August at Manchester Arena in the UK.
There's been a fair bit of beef between the two social media stars and both fighters' brothers have even waded into the mix.
Featured Image Credit: Logan Paul/YouTube