I'm a Celebrity... Get Me Out of Here! never lets us down when it comes to banter, and tonight's episode was no different as presenter Declan Donnelly was on top form - even it was unintentional.
Dec was sporting a very dashing blue shirt for the live shows, but as dapper as he may looked, that's not what viewers were looking at - nope, the audience's attention was focussed firmly on his wonderfully positioned buttons, which led to #DecsNipples trending on Twitter.
The little red buttons were perfectly placed and distracted viewers away from the action.
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One person posted: "#DecsNipples is the most hilarious hashtag ever!! @imacelebrity #ImACeleb."
Another said: "Once you see it, you can't unsee it #imaceleb #decsnipples."
A third tweeted: "@imacelebrity I now can't stop looking at Dec's Nips."
On the show, Holly Willloughby was in fits of laughter when she realise that Dec's nips were getting so much attention, and she duly pointed it out to her co-host.
One person was quick to compare Dec to Chandler Bing from Friends and his 'nubbin' - which should surely be enough to get people arguing as to exactly what constitutes a nubbin, but there we go.
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"Dec's nipple shirt is the highlight of my day! #imaceleb #decsnipples @antanddec," someone posted.
Funnily enough this isn't the first time this hashtag has done the rounds - back in 2015 someone else took to Twitter to comment on the state of Dec's chest:
Time travel? An amazing incident of foresight? A similar shirt incident? Who knows, but there's a strange comfort in the knowledge that Dec's nips have previously captured the heart of at least one viewer at home. He must be so proud.
Tonight's episode also introduced Noel Edmonds as the camp leader - or Emperor, to be more accurate.
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Once he arrived, he created an 'inner circle' that the other campmates competed to be in via some pretty gruelling tasks.
Fleur and Sair were up for the part of the Trial called Biteus Intensius, where the two had to attempt to thread a star down a bolt using only their tongues - while in cages filled with green ants. Ouch.
For the second part of the trial, Crittercus Maximus. Nick and James had to lay on their backs in a tank, covered in 5kgs of mealworms, 5000 crickets, 5000 cockroaches, 20 scorpions and 20 large spiders, as they attempted to untie the knots in a rope to release more stars.
This was just the start of Emperor Noel's reign, and it looks like the celebs are in for some more difficult tasks to please him in the near future.
Featured Image Credit: ITVTopics: Harry Redknapp, UK News, TV and Film, Celebrity, UK Entertainment, I'm A Celebrity