PewDiePie is the most subscribed to person on YouTube, a badge he and his fans wear with pride.
When you're on the top of the charts, it's not hard to imagine that his followers will go to extreme lengths to grab his attention. Unfortunately, one person really went passed the line after scratching 'Subscribe to PewDiePie' into a World War Two memorial in New York.
It's a common phrase that people leave in comments sections everywhere on the internet, but I think everyone can agree this is ridiculous.
The YouTuber, real name Felix Kjellberg, has addressed the issue in his latest video, where he said: "I don't think I've done anything to condone this sort of behaviour, it's disgusting, obviously I don't condone it whatsoever."
"I don't know why anyone got it in their mind to do this, it's stupid."
He regularly encourages people to spread the word about his YouTube channel, but obviously wants it to be done in the proper way.
"All the support to keep me on top is so funny, I love it," Felix said, "Please keep it up. Just don't do anything illegal okay? Because that will look bad on me."
The 29-year-old has had his fair share of awkward run-ins over his YouTube career, leading to several apologies. His latest came last year in December when he shared a handful of other channels that he was enjoying.
As The Verge reported, he gave a shout out to a channel named E;R (known as EsemicolonR), where the content often features anti-Semitic, sexist, homophobic, or cruel language.
"You also have E;R, who does great video essays," Pewds explained. "He did one on Death Note, which I really, really enjoyed."
PewDiePie apologised for his comment, stating that he was unaware of wider sentiments in E;R's videos. But the Death Note upload itself shows footage from the 2017 white supremacist-led "Unite the Right" rally in Charlottesville, at which a car drove through the crowd, leaving many injured and one protester, Heather Heyer, dead.
It's an incident E;R highlights, using Netflix's Death Note series in reference.
Following uproar from a Wall Street Journal report, which picked apart a number of Kjellberg's videos, finding images of swastikas, Nazi salutes, and shots of Hitler throughout.
This is the last thing the popular YouTuber needs; especially when he promised to distance himself from this kind of material, and when there's a current effort to keep his channel the most subscribed in the world.
Featured Image Credit: PA