It looks like Dan Bilzerian's days of ruling social media with lavish parties and mostly naked women appear to be over.
Aussie Travers 'Candyman' Beynon is certainly stealing the limelight away from the 'King of Instagram' by uploading picture after picture of his lively, fun shindigs.
The tycoon got into a bit of strife recently, as many thought the women who got his 'Free Choice' tattoo were being branded or owned.
But it was revealed that he had launched a competition, with the first 40 people to get the same ink rewarded with free flights to Australia and an invitation to his risqué Freaks Unleashed house party.
While some people might scoff at the idea of getting a tattoo on your ass for a free holiday, there was no shortage of people who leapt at the opportunity to see what goes on behind the walls of the Candyshop Mansion.
Thankfully, us mere mortals who didn't get in on the act, or score a golden ticket to the event, don't need to spend our lives wondering what these parties are like, because the man himself has posted photos.
And they're nothing short of extraordinary.
Dozens, if not hundreds, of women, dressed in bikinis or less and covered in glitter and rhinestones look like they had the time of their lives at the party.
Beynon rocked up to the event, dressed a little bit like Satan, on the front of a boat with smoke being sprayed everywhere. Then, to get the party started, a geezer dressed in a Pope's outfit arrived to greet him, only to have a fake heart ripped from his chest and thrown into the water.
There was a topless DJ, unlimited free alcohol and food and a fireworks display. Not too bad for one evening.
The party, according to the Mirror, cost a whopping £360,000 ($499,032).
But, in addition to the 'Free Choice' tattoo, potential revellers had to send in a photo and fill out a questionnaire to reveal their 'freakiest traits'.
Clearly Beynon wants only the best at his events. There were reportedly six emergency calls to one of his parties after people had had a bit too much fun.
He inherited the Free Choice company that his parents started, which boasts being one of Australia's largest specialist tobacco retailers with more than 250 stores around the country.
There would definitely be a few people who would do more than just get a tattoo to get an invite to one of those parties.
Featured Image Credit: Candyshop Mansion/InstagramTopics: Entertainment, Celebrity, Social Media, Party