It's been one of the most entertaining moments of the World Cup so far - for many reasons, but no least because every time Argentina score, all eyes turn to Diego Maradona to see exactly how bizarre his celebration is going to be.
Will he be praying to the heavens? Dancing with stadium staff? Finding a direct beam of sunlight to use as his own personal spotlight? Sticking his middle fingers up to the world?
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He's done 'em all, as well as falling asleep standing up and drinking so much white wine he had to be carried off by doctors.
Are we witnessing a total meltdown? Is this the Britney Spears of the footie world? No, actually - he's fully acting up for the cameras.
Turns out Maradona's being followed by a film crew, who are capturing footage for an upcoming film about him.
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The biopic is being put together by London-born director Asif Kapadia, who also worked on the feature-length documentary about Amy Winehouse and the epic film Senna.
It's apparently going to complete his film trilogy of child geniuses and fame.
Partly funded by Channel 4 and Film Four, the filming explains some of Maradona's wild behaviour in Russia. The film's expected to be released late next year, and this is giving it plenty of publicity.
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The retired footballer and manager is considered by a lot of us to be the greatest of all time, but he's definitely got some controversial habits.
He's previously bragged about his cocaine- and alcohol-fuelled lifestyle, and it looks like his party ways have stuck with him.
He's been seen necking a glass of vodka on a private jet, with a suspicious looking packet of white powder next to him.
Considering he gets paid £10,000 a day by FIFA, where he's an ambassador, maybe he should probably chill out a bit.
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Would any other retired footballing legend - the likes of Beckham, Cantona, Mourinho or Fergie - get away with sticking their middle fingers up at the rival team? Not sure. Don't think Beckham ever would though, he's got pants to sell.
Filmmaker Kapadia won an Oscar in 2016 for Amy, the documentary that followed the troubled musician and was released after her death. He's also won four BAFTAs, one for Amy, one for Senna, and two for The Warrior.
Maradona's clearly hoping to make the film about him the best yet, and is doing his best to deliver an Oscar-worthy performance. Kapadia must be thrilled.
Someone should maybe tell Maradona to go easy on the white wines, but we hope he keeps hamming it up for the cameras - it's TV gold.
Featured Image Credit: PATopics: Football World Cup, Documentaries, Football, World Cup 2018, Argentina, World Cup, Russia