This article contains spoilers (big ones) about season three of Stranger Things, so if you've not seen it yet then avert those eyes now.
Over the years, we've all grown attached to the Stranger Things gang, whether it's Jim Hopper and his chain-smoking, hip-wiggling ways, the badass determination of Joyce Byers or, of course, our unlikely comedy hero, Steve.
But the third and most recent season of the Netflix show has also produced another firm favourite, and that's Alexei - the loveable Russian scientist played by Alec Utgoff.
We were first introduced to the new character when he was taken hostage by Joyce and Hopper, as they attempted to find out what the Russians were up to in Hawkins.
Bur rather than falling prey to the classic evil scientist trope, it seems Dr Alexei (aka 'Smirnoff') was destined for more - having instantly become a surprising cult hero among fans.
Not only have viewers been flocking to Twitter to say he's their new favourite character, Alexei has even inspired his very own hashtag, #AlexeiDeservedBetter (which refers to his unfortunate fate), and an influx of memes.
One person tweeted: "If Alexei didn't become one of your favourite recurring characters in Stranger Things season 3, what are you doing with your life."
Another wrote: "ALL HE WANTED WAS TO SHOW PEOPLE HIS NEW WOODY WOODPECKER AND BE HAPPY WITH HIS CHERRY SLURPEES BUT NO THEY CANT HAVE ANY 100% PURE CHARACTERS ON THIS SHOW. WATCHING HIM MAKE THOSE KIDS SMILE AS HE WON HIS TOY JUST MADE ME FEEL WHOLE AND NOW IM LOST #AlexeiDeservedBetter."
A third said: "Dr Alexei was starting to be my new favourite character AND THEN HE GETS KILLED... My heart hurts, my poor bby didn't deserve this."
Basically, Alexei did deserve better... But at least he can live on through the power of memes, and that's what truly counts, isn't it?