When it comes to blockbuster superhero movies, Marvel just keeps knocking it out of the park. From the various Avengers films to the Guardians of the Galaxy, they know how keep us hungry for more big-screen escapades - and here's the proof, following the success of the trailer for Avengers: Infinity War.
Credit: Marvel Studios
The teaser for the latest instalment of the Marvel Cinematic Universe has smashed records for the most-viewed trailer in a single day, notching 230 million views across all media, according to Marvel Studios.
That wipes out the previous record of 130m held by this year's remake of Stephen King's It, which was released in September this year.
The studio tweeted: "Thank you to the best fans in the universe for making @Avengers #InfinityWar the most viewed trailer of all time with 230 million views in 24 hours!"
Infinity War may be billed as an Avengers movie, but it also marks the first time the superhero team have been paired up with everyone's favourite rag-tag band of intergalactic crime fighters, the Guardians of the Galaxy.
It takes place four years after this year's Guardians of the Galaxy 2, and sees Iron Man, Captain America, Starlord, Rocket et al teaming up to battle the sinister Thanos, who - as MCU fans will know, following his cameos in previous movies - has been trying to collect the Infinity Stones, six singularities that existed before the Big Bang and will allow him to bend reality to suit his wishes.
An all-star cast of Robert Downey Jr, Chris Evans, Scarlett Johansson, Chris Hemsworth, Tom Holland, Benedict Cumberbatch, Mark Ruffalo and Chris Pratt - not forgetting Josh Brolin as Thanos - is a pretty impressive billing too.
It's the 19th film to focus on the MCU, and the 17th film to feature the Avengers or the team's individual members - whichever way you slice it, this amounts to (I think this is the technical term) a fuckload of films in a single series. But according to Marvel Studios president, the projected Avengers 4 movie will mark a 'finale' for the characters we've come to know and love.
Kevin Fiege told Vanity Fair that the film, scheduled for 2019, will "bring things you've never seen in superhero films: a finale."
"There will be two distinct periods," he said. "Everything before Avengers 4 and everything after. I know it will not be in ways people are expecting."
However, if you're currently ironing your Spider-Man costume and making a protest banner to march on Marvel HQ, he also mentioned the studios' plans for new films, including a Guardians spin-off, so even if your there are big changes ahead for your favourite characters, there's still more to come from the MCU.
Thank fuck for that.
Featured Image Credit: Marvel Studios