PewDiePie hasn't been quiet about Logan Paul before - recently calling him a 'straight up sociopath' - but the Swedish sensation has piled on his fellow YouTuber again in a scathing new video.
In his latest Pew News video, the Swedish video producer - real name Felix Kjellberg - has slammed Paul's recent comeback video and TV interview with Good Morning America as Paul looks to recover from his 'suicide forest' scandal.
Kjellberg slammed Paul's cynicism in seeking chances to redeem himself, urging the 22-year-old American YouTube star to 'stop being dishonest'.
WATCH LOGAN PAUL'S APPEARANCE ON GOOD MORNING AMERICA:
In his first real vlog since posting a video showing the body of a suicide victim at the start of 2018, Paul looked to speak to suicide campaigners to raise awareness of mental health issues.
Kjellberg questioned Paul's motivations for posting the video, joking that he loves 'slo-mo shots of Logan Paul with a serious face'. Brutal.
"Logan Paul's initial video that started all the drama, it was made to make himself look better in the eye of suicide. He just did it so miserably that it just completely collapsed," Kjellberg said.
"At the end of the day this video is doing the same thing - he's trying to make himself look better in the eye of suicide. There's really no difference. The general thing to learn here [appears to be] that it's OK to benefit from suicide so long as you're doing it in the right way."
Kjellberg explained that when he went through his own 'media shitstorm' - an anti-Semitic controversy this time last year - everyone told him to do what Paul's doing: meeting with people, appearing in interviews and showing he's 'learnt'.
While that echoes the advice that celebrity expert Eric Schiffer said he'd give to Paul after the scandal broke, Kjellberg said he decided not to do that, calling the approach 'disingenuous'.
"I'm obviously just doing it to repair my image. I'm not doing it out of pure good intention which just sort of spoils it completely for me," Kjellberg said.
He added that instead he preferred to show 'people that he's changed through his videos [over] time'.
In his TV interview with Good Morning America, Paul claimed that his public shame 'happened for a reason' and that he 'tries not to live his life thinking about money' - despite PewDiePie claiming Paul's 'whole brand' is built around it.
PewDiePie accused Paul of trying to be 'on a divine path of redemption', saying Paul's apparent close shave with death so soon after meeting with suicide survivors is just fishy to say the least.
"Normally, I would think better of people, but seeing Logan Paul's behaviour - and I think I'm someone that can understand this sort of mentality where you're just dishonest - I really truly think that he just jumped with the second parachute," Kjellberg said.
"Seeing all this track record of dishonesty and doing literally anything to redeem your brand, I'm going to call that out. It seems just too perfect for me."
PewDiePie concluded by saying: "Logan Paul should just keep making videos and be honest. That would be my advice, and as long as he's not I'm going to call him out on it."
Whether Logan will pay any attention to Kjellberg is another matter entirely.
Featured Image Credit: YouTube/PewDiePie