Here we go - another week goes by, and another Kardashian family related baby story is dominating the news.
Kylie Jenner recently gave birth to healthy baby girl, which is very nice for her and her partner Travis Scott and as is the custom in her family she has given it a nice, normal name that won't set her apart from everyone else at her school. They've called her Stormi.
Yes, little Stormi. It's an inventive choice; you have to hand it to them. Unless you're Piers Morgan, of course, who was less than impressed.
He said on Good Morning Britain: "When that poor little kid gets older [it'll be:] 'Stormi', 'No not the weather, what's your name?' 'Stormi'."
He also added, somewhat irrelevantly: "Kendall is the only one that is genuinely attractive, I wouldn't give the others a second look in a Croydon nightclub."
Piers, of course, is a well-sculpted Adonis who is definitely in a fine position to talk. Good on you, mate, you show them what's what. I can only imagine how much they've all winced at that 'Croydon nightclub' zinger.
Anyway, Kylie announced the name in a cute photo of the baby's tiny had grabbing hers with the caption "Stormi Webster" = Webster being Scott's real last name.
One popular theory had been that she would call her daughter Mariposa (which is Spanish for butterfly) because of a new lip make-up kit released called Posie K, and Travis Scott's song 'Butterfly Effect' that came out around nine months ago - the Internet, as if we didn't know, has too much time on its hands. Needless to say people have had their say online.
Andrew Kanatsky tweeted: "Why are the Kardashian babies sounding like a weather forecast: it's Stormi in North Chicago with a little bit of Reign"
Megan Fowler added: "Kylie's disappearance from the media for the last 9 months was the calm before the stormi lol"
A lot of people have also noticed that the baby has the same name (just spelt differently) as Stormy Daniels, the porn star that allegedly slept with the President of the United States, Donald Trump.
This hasn't gone unnoticed either. Sophie Vershbow said on Twitter: "Conspiracy Theory: Kylie had her baby last month before the Stormy Daniels story broke. She wouldn't name her baby after a porn star who publicly slept with Donald Trump. Right, guys? Please."
Featured Image Credit: PA / ITV Good Morning Britain