After Amir Khan bottled the first bushtucker trial on I'm a Celebrity... Get Me Out Of Here!, the light-welterweight boxing world champ has been beaten to it by none other than former chat show host - and sometime Good Morning Britain presenter - Richard Madeley. Take a look.
Credit: I'm a Celebrity... Get Me Out Of Here! / ITV
Over 30 years Khan's senior, the 61-year-old took on the Critter-cal Rescue challenge on Monday night on ITV's I'm a Celeb spin-off show, I'm a Celebrity: Extra Camp, - and it seemed like a piece of piss to Rich.
He completed the challenge just one hour after viewers had watched Khan's failed attempt, which saw him not only return to sniggers at camp, but also get absolutely rinsed on Twitter. Viewers took to social media to point out that if he 'hasn't got the bollocks' to fight Kell Brook, it's hardly surprising that he'd done a runner from the snake, too.
Rich-LAD, on the other hand, managed to complete the task alongside former I'm a Celeb winner Joe Swash.
With Joe locked in a dark chamber, Richard had to crawl through a giant, underground termites' nest and collect eight keys nestled among various bugs and creepy crawlies.
Even Joe got a bit spooked and said he wouldn't be able to finish the challenge, but Richard simply yelled back: "Of course you can, you're the king of the jungle!"
But that's not to say Richard wasn't subject to some gentle savaging on Twitter...
And because that wasn't enough action for one day, Richard also managed to drop a bit of a bombshell while chatting to Extra Camp hosts Scarlett Moffatt and Joel Dommett, admitting his daughter, Chloe, was an accident.
It must be a good feeling to absolutely school a boxer when it comes to courage... but still, rather you than us, mate.