If anyone else came across this bizarre scene when they turned the TV on earlier this morning, don't worry - we agree with you - it's every kind of wrong:
Dr Dot appeared on This Morning to perform a 'bite massage', something which she claims 'achieves increased oxygen and blood flow'.
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Dr Dot can tell me it's 'hygienic' until he cows come home - it's just never going to be right. And yet she claims that Hollywood stars such as Kanye West and Katy Perry have been 'treated' by her.
But the bit that had us squirming in our seats was when Eamonn Holmes admitted it was a 'turn on' after suggesting there is something 'slightly erotic' about it. Anyone else feel like they were listening to their old man discussing sex? Sorry Eamonn.
As Dr Dot Stein begins giving the 'massage' live on This Morning Eamonn says: "Dr Dot could I suggest there's maybe something slightly erotic about this?" Just stop there, for our ears' sake.
Dr Dot, the 'most sought-after masseuse in the industry', asks the lady receiving the biting treatment whether she feels turned on to which she, rather unexpectedly, replies 'a little bit'.
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And then Eamonn drops the bombshell when he adds: "No but I do".
As Dr Dot began explaining the technique on This Morning, things spiraled into complete chaos. She started to describe how she started biting her mum when she was five years old.
She said: "My mother would say 'walk on my back' and then she would say 'massage me' and she would say 'you know what your hands are just not strong enough, bite me'."
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Then she told viewers that her parents were hippies who would sit around smoking 'doobies'.
Then Eamonn said he was 'turned on' *shudders* and then just when we thought we had seen everything - we realised it wasn't the end.
Because Dr Dot began to bite Eamonn - face it, that's all he was after wasn't it?
His This Morning wife (and actual real life wife) Ruth Langsford looked on rather awkwardly when Dot went from her husband's hand to his shoulder and neck area - just chomping away, like you do.
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And viewers were as shocked as we were as they took to Twitter, with one saying: "WHAAAATTTTT IS HAPPENING?!" We just have no answers.
Another added: "I think this is one of the weirdest things I've watched."
For anyone interested, Dr Dot explained that her chomping technique will set you back £200 ($264) for 90 minutes. We're sure she'll have a 'Mr Holmes' jotted in for her next session.
Featured Image Credit: ITV/This MorningTopics: bite, This Morning, Entertainment, TV and Film, ITV