Captain Marvel has been breaking new ground in the Marvel Cinematic Universe thanks to its 90s setting, maintaining its ties to events planted in previous films while also allowing the titular character her own space to develop.
It also meant directors Anna Boden and Ryan Fleck could play around with a bunch of period references and offer audiences a good dose of 90s nostalgia.
Now, before we crack on, let it be known that if you haven't seen the Captain Marvel film yet and you don't want to know anything about what goes down, then it might be best to look away now - THIS ARTICLE CONTAINS SPOILERS.
Now that's out of the way...
As well as star Brie Larson proudly rocking a Nine Inch Nails t-shirt when not in her superhero gear, you may or may not have spotted a number of references to Pulp Fiction, Quentin Tarantino's era-defining movie.
One of these Easter eggs was pointed out on Twitter and shows Skrull leader Talos (Ben Mendelsohn) drinking a fast food soda in the same vein as the Big Kahuna Burger moment acted out by Samuel L. Jackson - who stars as Nick Fury in the MCU.
The second was pointed out by the same Twitter user, showing Fury alongside S.H.I.E.L.D. agent Phil Coulson (Clark Gregg) on a ride while wearing matching suits. Look familiar? That's because it's a clear throwback to the 'Royale With Cheese' scene in Pulp Fiction.
Comic Book even spotted a third homage in the MCU hit when a Happy Days lunch box is opened to reveal a blue glow, a seemingly extraterrestrial play on the golden glow of the hotly debated Tarantino briefcase.
Not only did the film throw in these fun references to 90s pop culture, but going back in time also meant viewers were finally shown how the Avengers crew came to be.
It all started when Fury was in need of a snappier name for what he called 'The Protector Initiative' - a permanent force designed to deal with the threat of alien invasion.
When he spots Captain Marvel standing next to her plane, which reads Carol 'The Avenger' Danvers, he decides to change the name to 'The Avengers Initiative' - and so the Avengers were born.
Speaking about the decision to set Captain Marvel over ten years before the emergence of Iron Man, Marvel Studios president Kevin Feige said: "Tapping into a '90s action genre was fun for us, and being able to see an earlier part of the MCU - before Nick Fury knew anything about aliens or anything about super-powered people - and also tapping into the Kree-Skrull War, which in the comics was a huge part of the comic mythology, seemed like a fun thing to try and a fun way to give Carol Danvers her own standalone origin story."
If you haven't yet had a chance to catch Captain Marvel and you're still reading this post (we did warn about the spoilers) the movie is out in cinemas now.
Featured Image Credit: Miramax Films