To the rest of us, she's just the woman who famously fell straight down a hole at an awards ceremony (funny, to be fair) but to those in the know, she's one of the 'celebrity' stars of ITV's bore-fest The Only Way Is Essex.
Well, as a lot of people from those sorts of pseudo-reality shows do, she's decided to turn her hand to another ITV reality show, this time requiring her to be able to ice skate. It turns out that she's not great at that.
Whilst performing her routine to Celine Dion's 'It's All Coming Back To Me Now' with her partner, Matt Evers, Collins went down like a sack of spanners and slid across the ice to near the edge of the rink.
Gemma Collins hits the deck. Credit: ITV
For one second, it looked as if she wasn't going to get up, but then - like an absolute trooper, to her credit - she bounced back up and got on with the rest of the routine.
I mean, how many of you think you are experts at ice dancing? It's very easy to criticise.
The judges certainly seemed to respond well to her resilience in the face of such adversity. Collins came over all emotional when she received her scores and realised that they were her highest of the whole series so far.
Despite that, the judges took pity. Credit: ITV
She's been having a bit of a rough time of it on the show in general, it turns out. This is largely down to her 'alter ego' that she refers to as 'The GC'.
You see, 'The GC' is a diva and tends to be a bit argumentative. It's a roundabout way of describing when she's acting like a bit of a knob, if we're honest.
She kicked off with judge Jason Gardiner last week and that has extended right up until tonight's show.
Jason Gardiner and Gemma Collins have clashed recently. Credit: ITV
However, in a rare moment of (sort of) clarity, GC seemed to admit that she just needs to get on with it.
She said: "I got upset with Jason because he went personal. I'm going through pain this week, but I know I've caused most of it by being 'The GC.'
"I've always been a bit of a joke, but my mum and dad have had a go at me. I'm about to be written out of the will.
"I'm not going to let my mum down. I need to let my feet do the talking instead of my mouth. I ain't giving up."
That's good then. I think.
Featured Image Credit: ITV