A few days ago, barely anyone gave a toss about the new Netflix original film A Christmas Prince - apart from the 53 people who watched it 18 days in a row:
Now the streaming giant has been forced to justify its tweet a few days ago which shamed (didn't quite stretch to 'named') its subscribers obsessed with watching the festive tripe-fest.
The light-hearted tweet managed to rattle a few Netflix fans who weren't happy about the platform sharing info in this way. A spokesperson has now stressed that Netflix values its members' privacy.
"The privacy of our members' viewing is important to us," Netflix said in a statement. "This information represents overall viewing trends, not the personal viewing information of specific, identified individuals." That's us safe then. Phew.
The tweet was just one of a number of stats released by Netflix as part of its 2017 summary which revealed very specific things about Netflix users.
The tweets have had a mixed reception, with some users calling it 'creepy' of the platform to keep such a close eye on its audience and make fun of their tastes... Even if their taste is obviously shite.
However, others saw the humour in Netflix's tweet, and weren't particularly surprised that Netflix knows what its members are watching.
Netflix has long been known for keeping an eye on its members' habits - the platform famously mined its user data for ideas when it decided to start producing its own original material.
The whole reason it decided to remake House of Cards was because at the time it saw that BBC political dramas, director David Fincher and actor Kevin Spacey (who has recently been removed from the show) were among its most searched-for and viewed material.
Netflix aren't the only culprits either - after all, the music streaming service Spotify has been using its stats in a similar way, sharing tidbits like people's 'I love gingers' playlists in its recent ad campaigns.
If we're going to be given all the TV and music we need on tap, it seems like some low-level piss-taking is a small price to pay.
Featured Image Credit: Netflix/A Christmas Prince