The new Black Mirror interactive episode has dropped and it has taken things to a whole new level.
The series has left us extremely wary of the sinister possibilities of technological advancements on countless occasions, but the latest instalment, 'Bandersnatch', might just leave you more on edge than ever before.
Ordinarily, we watch on helplessly as Charlie Brooker and co unravel a whole new disturbing world of darkness, but this time around we the viewer have to get actively involved in the drama.
The episode is set in 1984 and follows a young video game programmer (you) as he (you) embarks on an extremely interactive journey to transform a fantasy fiction novel into a game.
But right from the off, he (you) is faced with a dilemma: Sugar Puffs or Frosties?
You the viewer must select your choice on the screen, with no clue as to how monumental the consequences may be. Indeed, it seems many viewers have fallen down at the first hurdle.
From here on out the questions keep coming, at a rate of about one every 90 seconds. Clearly, the enormity and consequence of your answers grow way beyond upsetting the Sugar Puff Monster or Tony the Tiger.
In fact, if you answer the third question wrong, you find yourself taken back to the very start of the episode. To save yourself some time, the wrong answer is... for you to find out for yourself.
We'll leave the 'brain fucking' fun that is Black Mirror up to you. But what we can tell you is that some choices are designed to be fun, others more stark.
In fact, one of the choices - when Stefan talks about a memory of his mother - isn't even a choice. You just get presented with a stark 'no' as the ark of his pwn personal storyline is drawn out before you.
Predictably, with such an unusual concept, it took a lot of graft to get it done; 35 days of filming in fact.
According to Global News, Black Mirror creator Charlie Brooker said: "It was difficult all the way through.
"To give you an idea, to write the treatment for this show, I had to learn a programming language. Normally you just describe the story, between two and 10 pages. And that was only step one. That should've been the first distress flare."
Essentially, Bandersnatch is an algorithm - an incredibly self aware algorithm, similar to the way some social media already works.
But the story of Bandersnatch - the game - mirrors the TV episode. It;s all about choices.
Now it's your turn to put at least a few days into re-watching the episode and attempting to undo your mistakes. Enjoy.
Featured Image Credit: Netflix