It's less than a week until the latest adaptation of Stephen King's It is released in cinemas worldwide.
The movie focuses on a group of outcast youngsters, known as 'The Losers Club', fighting against an immortal, shape-shifting entity which often takes the form of a clown known as Pennywise.
Bill Skarsgard plays the demon, which is famed for leaving a red balloon whenever it is nearby, usually to lure in a victim.
Several trailer shots have in shown the clown standing in a corner, hiding behind one of the balloons - and now a series of red balloons have been spotted attached to drain pipes across Sydney, Australia.
Each balloon is accompanied by a message which reads 'It is closer than you think', sprayed in white paint on the ground nearby.
As you'd expect, the promotional stunt has managed to freak out many of the locals.
"OK there are floating red balloons in drains all over Sydney and I'm creeped out," wrote one Twitter user.
Another added: "Having already seen the It movie I would suggest that no one goes next to the red balloons all around Sydney."
A third said: "Absolutely fucking not. Creepy red balloons pop up all over Sydney and you'll float too."
This latest version follows a successful 1990 miniseries, based on horror legend King's book and starring Tim Curry as Pennywise.
And the revamp has even freaked out the author himself, who commented that he was 'not prepared for how good it really was'. Rewatch the trailer below:
Credit: New Line Cinema
The film's signature character is terrifying enough, but if you thought a sinister clown was as unsettling as it gets, wait you see this image of a child in full Pennywise costume.
Eagan Tilghman 'got bored' and slapped some white make-up on his younger sibling and handed them some red balloons.
Credit: Eagan Tilghman/Facebook
If that still hasn't got your heart missing a few beats, then why not watch the new movie in a cinema full of people dressed as the demonic clown?
One cinema in Texas is hosting a clown-only screening of the film (directed by Andres Muschietti) - complete with make-up artists to help make sure you're looking your freakish best.
Probably not for the clown-phobic.