We're suckers for a sad advert aren't we? They know exactly how to get us right in the feels. The obvious one that springs to mind is John Lewis' annual Christmas foray into our emotions. The firm did that one with the Man On the Moon back in 2016, which personally I'm still not quite over.
The general format is a remake of a classic song and an emotionally charged situation which sees the good of human kindness shine through. Australian bank Westpac has also followed said format - and totally nailed it.
Its latest ad centres around a family going through a separation. Directed by Garth Davis, it was always going to smash it. He worked on Academy Award nominated film Lion, which was also a complete tearjerker, and beautifully shot.
The product in question is a money advice service for families going through divorce, and it shows in heartbreaking detail the troubles that can affect those involved, all from the perspective of the children involved.
The ad starts with a little boy decorating a room with fairy lights for his mum, and cuts to clips of them enjoying their lives together. He is seen helping his mum bring in the bins in the rain and catching a spider for her, then swimming in the ocean together. He gives a plumber a protective look and is all round being the 'man of the house' type figure, looking after a single mum.
We then see his mum looking through a pile of paperwork, visibly distressed, before his dad comes and picks him up leaving her alone.
All of this is set to a slowed down remake of Fleetwood Mac's 'Landslide' - which was always going to pull at the heartstrings, wasn't it?
It was originally shown during Australia's version of Married at First Sight, and viewers were definitely moved. People took to Twitter to vent their emotions, with many people saying it left them 'emotionally triggered', with one user saying she was 'balling her eyes out'.
We're not crying, you are.
Featured Image Credit: Westpac