Because we live in an age of incredible technology and thought, people pour over new movie trailers like never before.
Yes, some of us are using all that power to explore every hidden meaning behind short clips from Hollywood.
During the Super Bowl, a new teaser trailer was dropped for Avengers: Endgame and, naturally, people have looked at every single frame to see if it gives anything away for the upcoming film.
One of the suggestions being thrown around on social media is about our favourite Asgardian, Thor.
Everyone wants to know what the remaining Avengers are doing post Thanos-snap. What are they up to? Are they sad? Are they vengeful? Are they together?
The new teaser answers some of those questions: Iron Man is with Nebula, Captain America is pissed off and they are seen together.
But one clip shows Thor seemingly alone and while his location isn't 100 percent clear, fans reckon they know exactly where he is.
At the end of Infinity War, Thanos was looking very chuffed with himself after wiping out half all the living things in the universe. He retreated from Wakanda and popped himself down in a small shack to watch the sunset.
People watching the new teaser think the landscape Thor is in is very similar to the one that Thanos was seen at the end of the last movie.
Fans are saying that Thor, played by Chris Hemsworth, is royally pissed off at failing his mission of defeating Thanos.
Another theory being populated is that he's still on Wakanda with the rest of his merry pals and is just having some dramatic alone time in the teaser trailer.
It might not be a clear shot but this is the remaining Avengers getting ready for battle. Credit: Marvel/Disney
To be fair, we can't side with either theory. We'll just have to wait and see what happens when the movie comes out April 25.
The release date had been set at April 26, but according to Comscore, it has been brought forward slightly and will now hit cinemas on Thursday, April 25 - which would fit with the timeline given by the Russo Brothers earlier this month.
This means there are just 79 days to go until the - no doubt emotional - conclusion to the blockbuster franchise hits the big screen and fans can finally find out what happens to some of their favourite characters.
Featured Image Credit: Marvel/Disney