Piers Morgan turned into Red Ross on today's Good Morning Britain after a self-proclaimed dating guru argued that British women were too 'entitled' and fat to be considered by British blokes.
WATCH HOW IT UNFOLDED HERE:
Credit: ITV / Good Morning Britain
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Piers said: "You're a Dick, aren't you?"
Following gasps of shock and horror from his fellow presenters and guests, he added: "No you are, aren't you? Your name is Richard. I didn't mean anything by that. Your name is Richard, you are literally a Dick."
It came after dating guru Richard explained he had moved to Russia to find a woman and thought British men should follow his lead.
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He said: "British women are very famous for moaning, complaining all the time.
Credit: ITV / Good Morning Britain
"They just ask a lot but give very little in return."
But Piers wasn't impressed by Richard and decided to go in for the kill.
He said: "You've got no respect for English women, you have zero respect for English women, you're a repulsive individual.
"I think you are right to seek your future in Russia because your chances of getting sex in this country are zero," Piers added as the segment drew to a close.
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Twitter even cheered Piers on:
It takes a special kind of dickhead to get the public on Piers Morgan's side.
Featured Image Credit: ITV / Good Morning BritainTopics: Entertainment, TV and Film, Good Morning Britain, Twitter, ITV, Piers Morgan